Hi Reader, It's been a while since I've done any public workshops or speaking engagements and I'm excited to announce I'm returning to one of my favorite venues next week, the New York Public Library Business Center. It's a virtual session, so no matter where you live, you can join in the fun and education! Stop Selling Yourself Short: Avoid Common Pricing Mistakes Monday, May 19th 12:00PM-1:30PM (ET) Register for FREE In this session, I share the 5 pricing mistakes I see all the time with my...
9 days ago • 1 min read
Hi Reader, After 20 years, I'm moving house and probably will be moving again shortly thereafter. The prospect of moving is, in a word, daunting. It's one of the most stressful things we experience in life. I'm trying not to think about all of that and look on this time as an opportunity to let go of the things that no longer serve me and streamline the things that do. Though, it's not easy. Recently, I also started cleaning out my business email box to free up storage and I was reminded of a...
16 days ago • 2 min read
Hi Reader, Every time I teach a business growth class, I ask students to include their top 3 highlights as their final slide of their business growth presentation. Whenever I book Katherine Pomerantz as a guest speaker, she ends up on so many students' final slide because they learn such amazing money tips that no one ever teaches us on how to build and protect generational wealth as an entrepreneur. Next week, on May 7th & 8th Katherine is holding aFREE event, MOMentum*, which she's designed...
23 days ago • 1 min read
Hi Reader, Most entrepreneurs don't think about insurance until, they need it, and by then it's too late. I sure didn't. It wasn't until a client asked me if I had it that it even entered my mind. Then, I had to quickly find a policy not really knowing what I was buying so I could confirm, "yeah, I'm covered." The truth is, there are a lot of different types of business insurance and what is right for you depends upon where you are, what you sell, how you sell it, and who you sell it to,...
30 days ago • 2 min read
Hi Reader, In New York City, spring is struggling to get a foothold with temps barely making it into the 50s, let alone the 60s for more than a day at a time. But the trees, daffodils, and tulips just don't care; they're blooming and it's lovely to see. It's also spring break week for City schools bookended by Passover and Easter and a week out from Eid. For some, this time of year is a reawakening, coming out from the hibernation tendencies of winter into a flurry of activity, spring...
about 1 month ago • 2 min read
Hi Reader, I consider myself a fairly savvy individual when it comes to most things impacting small business owners, but last week I was truly blown away by Jessica Robinson's guest session on cybersecurity for small business owners during one of my current classes. Jessica, CEO of Purepoint Int'l and a cybersecurity expert, is a graduate of the very first business development course I taught for New York City back in 2017, so it was such a joy to welcome her back to my classroom. And, what...
about 1 month ago • 2 min read
Hi Reader, If you live in the US and have already filed your 2024 taxes, congratulations. I spent the better part of the weekend trying to get my own taxes completed and dealing with mom's taxes, too, which are more complex than mine. In dealing with my own taxes, I ran into confusion over the new 1099-Ks vs. 1099-NECs so I thought I'd share a few pointers to clear up any questions and provide guidance. 1099-NECs Businesses must issue this form for non-employee compensation of $600 or more in...
about 2 months ago • 2 min read
It's a tough time to run a small business—with many economists predicting a recession and all the uncertainty caused by the US government. We've certainly yet to see the impact of the massive federal layoffs and cuts to government programs in addition to other economic issues at play. As a result, many consumers and businesses are already tightening their purse strings and preparing to go without. In response, many of my students and clients have been floating the idea of offering discounts...
about 2 months ago • 1 min read
Three has an almost mystical symbolism and power whether you're pondering math, music, or spirituality. Our brains just love patterns, and three is the smallest number needed to create one. It's satisfying, complete, and somehow feels "just right" to our minds. That's why it's so powerful when considering pricing strategies, as well. Here are three ways to leverage the power of 3 for your pricing: Sandwich Pricing When businesses offer three price points, something fascinating happens. The...
2 months ago • 2 min read