I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
I'm Back, Baby!
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It's been a while since I've done any public workshops or speaking engagements and I'm excited to announce I'm returning to one of my favorite venues next week, the New York Public Library Business Center. It's a virtual session, so no matter where you live, you can join in the fun and education! Stop Selling Yourself Short: Avoid Common Pricing MistakesMonday, May 19th 12:00PM-1:30PM (ET)
In this session, I share the 5 pricing mistakes I see all the time with my students and clients and how to avoid or fix them as well as some of my best pricing tips. Plus, there'll be plenty of time to answer questions, too. But don't just take my word for how valuable this session is going to be. Here's what attendees of my free pricing sessions say: Got so much out of Lauren's talk. Can’t believe it was free of charge.
Super informative and helpful. One of the best speakers! If you are struggling with pricing products/services, I highly recommend attending any of Lauren's informative sessions on pricing. I know with the current economic uncertainty, pricing is a hot button topic for a lot of businesses. It's one element of our strategy that we have ultimate control over and that can make or break us. It's also one of the key ways to position your company for ultimate success or failure. I hope you'll join me Monday and bring your burning pricing questions with you. Until next time, Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry,...
Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed and out the...