I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
I'm Back, Baby!
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It's been a while since I've done any public workshops or speaking engagements and I'm excited to announce I'm returning to one of my favorite venues next week, the New York Public Library Business Center. It's a virtual session, so no matter where you live, you can join in the fun and education! Stop Selling Yourself Short: Avoid Common Pricing MistakesMonday, May 19th 12:00PM-1:30PM (ET)
In this session, I share the 5 pricing mistakes I see all the time with my students and clients and how to avoid or fix them as well as some of my best pricing tips. Plus, there'll be plenty of time to answer questions, too. But don't just take my word for how valuable this session is going to be. Here's what attendees of my free pricing sessions say: Got so much out of Lauren's talk. Can’t believe it was free of charge.
Super informative and helpful. One of the best speakers! If you are struggling with pricing products/services, I highly recommend attending any of Lauren's informative sessions on pricing. I know with the current economic uncertainty, pricing is a hot button topic for a lot of businesses. It's one element of our strategy that we have ultimate control over and that can make or break us. It's also one of the key ways to position your company for ultimate success or failure. I hope you'll join me Monday and bring your burning pricing questions with you. Until next time, Your success is our strategy! No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
In all the hubbub of my crazy summer something pretty major happened that I completely ignored: My business turned 15. No celebratory notes or announcements. No cards or flowers. No social media posts. Not really even a second thought until weeks later when I casually mentioned it to a friend and they were amazed and said, "Let's celebrate." But, I didn't feel like celebrating. Or, more exactly, I didn't feel I had the time to celebrate. I was moving into my new apartment, getting my mom...
Hi Reader, These days, every time I open up TikTok or Insta or LinkedIn, someone is telling me more bad news. A lot of it is about the economy or what's going to negatively impact the economy in the coming weeks. When I look at news alerts on my phone, it's the same, only more global and more soul-crushing in terms of war and famine and violence. My emails aren't that much better, clients and students are struggling to keep their businesses going in the face of rising costs, slackening sales,...
I'm taking a break from all the logistics related to real estate and moving because, frankly, I'm alarmed. Last week, Delta Airlines announced it will be utilizing AI to set airfare prices based on individual behavior and habits of their prospective customers. This means that the person sitting next to you on your next Delta flight might have paid significantly more or less than you not because they booked early or splurged for the window or aisle, but because of who they are, how they shop,...