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Last week I welcomed Rose Desauguste back into my classroom and her session on future-proofing your business did not disappoint. (It never does!) Rose is the founder & CEO of Nectar Digital Group, a company that helps small and medium-sized businesses grow through innovation consulting and strategy, and by providing Fractional CMO and COO services. Here are three game-changing approaches to leveraging AI, depending upon how 'all-in' you want to go, courtesy of Rose's deep knowledge and experience:
The most important thing when it comes to leveraging AI is to let go of your fear and approach it in a way that fits you best. To start, test out what you can do with it and how it can support your business. You might be surprised how useful it is in streamlining your workload and your brainload. Of course, to learn more about how to future-proof your business and take advantage of the AI revolution, join Rose's newsletter. I have no doubt you'll quickly understand why I keep inviting her back to my classroom time and time again. Until next time, PS - If you missed it, last week I encouraged you to Keep Their Eyes on the Prize when raising prices. Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry,...
Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed and out the...