Hi Reader,

I consider myself a fairly savvy individual when it comes to most things impacting small business owners, but last week I was truly blown away by Jessica Robinson's guest session on cybersecurity for small business owners during one of my current classes.

Jessica, CEO of Purepoint Int'l and a cybersecurity expert, is a graduate of the very first business development course I taught for New York City back in 2017, so it was such a joy to welcome her back to my classroom.

And, what she shared, was truly eye-opening, even for an old pro like me.

So many things to consider, keep track of, and be in compliance with when it comes to cybersecurity—General Data Protection Regulations (GDPR), Payment Card Industry Data Security Standards (PCI DSS), the Children's Online Privacy and Protection (COPPA) laws, just to name a few.

And, we haven't even touched on state-specific regulations and laws.

Did you know:

• In 2024, 38% of all cyber attacks targeted small businesses, reflecting how hackers view us as easy targets due to our weaker defense systems.
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• 60% of small businesses that experience a cyberattack shut down within six months, underscoring the devastating threat posed by inadequate cybersecurity measures.
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• The average cost of a cyberattack on a small business is $254,445, with some incidents costing up to $7 million. I don't have that kind of cash lying around. Do you?
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• A staggering 95% of cybersecurity incidents are caused by human error, which can be mitigated through proper training.
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• Small businesses receive the highest rate of malicious emails, with 1 in 323 being affected.

So, even if you think you're too small to be a target, think again.

Cyber attacks don't just cost you money, they can ruin your reputation, erode client trust, and even shutter your business.

That's why I'm happy to share Jessica's new course with you:
​The Consciously Secure Entrepreneur

This is an opportunity to learn from a bonafide expert and get the information and step-by-step guidance you need to protect yourself, your business, and your customers from potential harm.

Jessica has graciously extended her Early Bird Pricing for members of my community until April 16th. Pay just $575 for a course that's worth well over $2,000.

Not a DIYer and prefer a Done-For-You solution, Jessica has you covered there, too.

​Reach out to Jessica with questions about which solution is right for you and to enroll.

And, don't forget to tell her I sent you.*

Until next time, stay safe out there.

PS—Last week, I was all about making this a less Taxing Time.

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*I may receive compensation if you decide to enroll or do business with Jessica. That said, I hope you know that I only recommend people and programs that I believe in and trust to truly help you and your business.

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