I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Are You Truly Protected
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I consider myself a fairly savvy individual when it comes to most things impacting small business owners, but last week I was truly blown away by Jessica Robinson's guest session on cybersecurity for small business owners during one of my current classes. Jessica, CEO of Purepoint Int'l and a cybersecurity expert, is a graduate of the very first business development course I taught for New York City back in 2017, so it was such a joy to welcome her back to my classroom. And, what she shared, was truly eye-opening, even for an old pro like me. So many things to consider, keep track of, and be in compliance with when it comes to cybersecurity—General Data Protection Regulations (GDPR), Payment Card Industry Data Security Standards (PCI DSS), the Children's Online Privacy and Protection (COPPA) laws, just to name a few. And, we haven't even touched on state-specific regulations and laws. Did you know:
So, even if you think you're too small to be a target, think again. Cyber attacks don't just cost you money, they can ruin your reputation, erode client trust, and even shutter your business. That's why I'm happy to share Jessica's new course with you: This is an opportunity to learn from a bonafide expert and get the information and step-by-step guidance you need to protect yourself, your business, and your customers from potential harm. Jessica has graciously extended her Early Bird Pricing for members of my community until April 16th. Pay just $575 for a course that's worth well over $2,000. Not a DIYer and prefer a Done-For-You solution, Jessica has you covered there, too. Reach out to Jessica with questions about which solution is right for you and to enroll. And, don't forget to tell her I sent you.* Until next time, stay safe out there. PS—Last week, I was all about making this a less Taxing Time. *I may receive compensation if you decide to enroll or do business with Jessica. That said, I hope you know that I only recommend people and programs that I believe in and trust to truly help you and your business. Sharing is caring. Please pass this message on. Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
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Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
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