I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
This Is NOT Normal
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Honestly, I was going to writing about something else for my first missive of the new year, but I don’t want to add my voice to those trying to normalize what is not normal. I don’t know about you, but it’s very hard to shut out what’s going on and focus on my to-do list these days. Especially, when every item seems trite and pointless against the much larger issues hitting the news feeds multiple times a day. It’s more than a lot. It’s way too much. So today my message is simple: Take care of yourself and those you love and care about. Do what you can to protect your wellbeing and theirs. Like running a business, this fight against authoritarianism and worse is a marathon and we need to conserve our energy to go the distance and be triumphant. If it helps you, then certainly engage in civil acts of protest, call and email your representatives, campaign for folks who reflect honest change. Heck, run for a local seat yourself if that feels like the right course of action. But the one thing I hope none of us do is pretend like it’s not happening or that it doesn’t concern us because it’s not happening to us today. No matter where we live in this world, we’re all affected and we’re all at risk. If we haven’t already felt the impact yet, we surely will in the days and years to come. So, do what you must to maintain your heart and your health and to protect your sleep and mental fitness. Even if it feels like you should be doing so much more, caring for yourself so you have the energy to work, live, and, yes, fight tomorrow is enough for today. Here are a few things I'm doing to help me cope and care for myself:
Please know, if you're struggling or, of course, need some business support, I'm always here for you and happy to chat. Be safe and take good care of yourself. Until next time, Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
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Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed and out the...