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"How do you source trusted employees, consultants, and other providers so you can confidently delegate—especially if delegating is hard for you to begin with?" This is a popular question from my business growth class. It doesn't always come up, but it comes up often enough and last week was no exception. Trust is one of those elusive things. As I've said before: It's hard to earn and oh, so easy to lose. A few weeks back I shared how to successfully vet coaches, consultants, and workshops/courses. (See Expert Expert Advice). While those rules of engagement hold true here, too, there's more involved when we're talking about handing off responsibilities that will impact your business for better or worse. And, yes, trusting people to help and do no harm, too. So let's get into what you need to do to protect yourself and your business before, during, and after you bring someone onboard:
Above all of the above, trust your gut. Our instinct responds to information we're picking up beyond what our rational minds are noticing and should not be discounted or overridden without good cause. I know it can be hard to let others in and hand over aspects of our precious babies, but as you grow your business, you need to let others help you because you really can't do it all yourself. You got this...I trust you! 🤓 Until next time, PS - If you missed it, last week I explained why it doesn't matter if The Algorithm Is Gonna Get You. Sharing is caring. Please pass this message on. Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry,...
Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed and out the...