I had a couple of fantastic female entrepreneurs and alums join my class on Valentine's Day, which made it truly a Galentine's celebration since my class is comprised of all female entrepreneurs.

These two phenoms shared their insights, experiences, and wisdom, providing a rich and honest picture of entrepreneurship and business-building.

And, I've been thinking about our conversation ever since their visit. It stirred up something I've struggled to put into words for the longest time.

So here goes...

As a member of a marginalized community, whether you're a women, non-European/white, LGBTQAI+, differently-abled, neurodivergent, outside the mainstream individual, you are seen as worth less in the eyes of society.

This is expressed to us throughout our lives in subtle and overt ways.

While intellectually we may know it's utter nonsense, we still internalize the 'less than' assessment the world has made of our value.

When I consider why so many entrepreneurs, freelancers, consultants, and founders struggle with pricing their work, knowledge, skills, and creations, this idea of worth-less-ness is a core component of the answer.

Of course, this doesn't just affect pricing. It's part of so many critical aspects of business success.

When I coach clients on sales tactics and strategy. When we discuss pitching, presenting, and networking. When I give advice on negotiating, vetting consultants, seeking funding, and setting boundaries.

It's there like an unwelcome guest taking up space and casting a long shadow.

This 'less than' mentality runs really deep and it's pernicious and persistent, too!

Even when you think you've kicked it to the curb, it has a way of sneaking back in and asserting its presence.

So, how do you vanquish that beast or, at least, tame it so it doesn't derail or undermine your success?

Here are some things that have helped me and my clients ignore and move beyond the tidal pull of thinking we aren't worth and/or don't deserve to get as much as (or even more than) our fair share.

• Collecting and reviewing evidence of our greatness on a regular basis so we can Flip the Script.
• Recognizing that our fear is The Biggest Obstacle to Success and learning to thrive in spite of it.
• Not being A Fool for a Client and working with a buddy or a coach to get support, guidance and encouragement.
• Avoiding Trash Talking ourselves and protecting our boundaries and sense of self worth.

If hands-on coaching feels like the right approach to keep worth-less-ness from sabotaging your progress, I'd love to support you in this.

​Book a session or schedule a time to talk.
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Until next time,

PS - If you missed it, last week I was all about those Squad Goals!​
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