I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Ways to Help
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The devastation and continuing threat of the wildfires in California is shocking and heart-wrenching. I honestly have no words to express my sorrow and concern for friends, relatives, members of my larger community, and absolute strangers. If you or someone you know has been impacted, Mutual Aid LA has put together and continues to update this Google Sheet of local resources. If you're in the same boat as me and just want to help, below are some trusted organizations gathering and distributing donations and other resources. There are tons of ways to lend aid and support, these are just a handful I've found that have been vetted:
As with any disaster, there are those looking to profit off it, so don't get scammed. Make sure your donations are actually going directly to those who truly need it. I'd also like to take this opportunity to remind you that disaster, whether natural or manmade, can strike at any time. It's never too soon to prepare your disaster recovery and business continuity plan. Hope for the Best, yes, but plan for the worst for sure. Please reply to this message if I can be of direct help to anyone during this crisis and its aftermath or if you need support preparing your own disaster recovery and continuity strategy. Stay safe! Please pass this message on to anyone who might be interested in its contents. Your success is our strategy! |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, If you live in the US and have already filed your 2024 taxes, congratulations. I spent the better part of the weekend trying to get my own taxes completed and dealing with mom's taxes, too, which are more complex than mine. In dealing with my own taxes, I ran into confusion over the new 1099-Ks vs. 1099-NECs so I thought I'd share a few pointers to clear up any questions and provide guidance. 1099-NECs Businesses must issue this form for non-employee compensation of $600 or more in...
It's a tough time to run a small business—with many economists predicting a recession and all the uncertainty caused by the US government. We've certainly yet to see the impact of the massive federal layoffs and cuts to government programs in addition to other economic issues at play. As a result, many consumers and businesses are already tightening their purse strings and preparing to go without. In response, many of my students and clients have been floating the idea of offering discounts...
Three has an almost mystical symbolism and power whether you're pondering math, music, or spirituality. Our brains just love patterns, and three is the smallest number needed to create one. It's satisfying, complete, and somehow feels "just right" to our minds. That's why it's so powerful when considering pricing strategies, as well. Here are three ways to leverage the power of 3 for your pricing: Sandwich Pricing When businesses offer three price points, something fascinating happens. The...