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Can you imagine driving your new car without first adjusting the seat and the mirrors, maybe finding your favorite radio stations? Making sure you’re familiar with the controls and dashboard? When it comes to our tech, however, we so often skip over the steps to ensure we’ve customized our experience and understand the functionality, which costs us time and money. That’s why, I’m excited to share some tips from Susan Shapiro, an efficiency and productivity specialist, who focuses on technology and related processes to support growing businesses. From Susan’s years of conducting requirements analyses, software research and recommendations, and managing implementation, training, and documentation, she’s identified some of the common mistakes we make and how to avoid them when it comes to establishing a successful tech infrastructure. So, instead of purchasing a tool and letting it sit on the sidelines until you're ready to 'figure it all out' or struggling to create a helpful workflow that's easy to maintain, do this:
Listen, I know I'm not the only one who's invested in a shiny new tool to 'revolutionize' my business, and then let it collect dust, or worse, subscription fees. I know this because plenty of my clients have done it, too. So, if you’re struggling with your tech strategy, management, and/or implementation, reach out to Susan at susan@bralan-consulting.com to schedule a free consultation. Her approach is customized to support your specific needs and struggles. Until next time, If you missed it, last week I provided tips if you're struggling with Time Out of Mind aka Time Blindness. Sharing is caring. Please pass this message on. Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry,...
Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed and out the...