|
Usually, my mom and I go to the garden store on Mother's Day weekend to pick up a couple of flats of flowering plants for the flower boxes she has around her deck. Last year, this provided a lovely break from the humdrum activities of social isolation and had the added benefit of giving my mom several days of planting, getting her gloved hands down in the dirt, and many months of caring for the plants, which got her outside on the regular. This spring, it's been rather cool in New York, especially at night, so we've had to wait longer than usual to get our gardening on in order to avoid having everything ruined by frost. Like so many things in life and in business, gardening has a lot to do with timing and working around things you can't control, like the weather. While it's tempting to forge ahead and figure out how to deal with those uncontrollable, out-of-left-field situations only when they arise, it's also not necessarily the best approach. If this past year has taught us anything, it's that the more prepared and nimble we are the easier it will be for us to adapt and recover from whatever the universe throws at us. In other words, timing is important, but so is planning, which is why you should have both:
This way you're tending your garden in the best way to keep those flowers happy and healthy for as long as possible, and if the temperature quickly drops, you know exactly what to do to protect them from the frost. If you need help with either of these critical plans for your business, let me know—I'm happy to help. |
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, There are lots of thoughts spinning around in my brain at any given moment. Maybe you can relate. We're kind of living in whirlwind times where information is coming at us incessantly; it's like being caught up in a tornado. There's just no way to catch your breath and really marinate on anything for too long. So here are a few things I'm trying to give a little bit more thought and attention to these days: What impact will Pope Leo's AI encyclical have on governments, tech...
Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry, a canary in...
Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...