A few months back, I shared some strategies for operating your business during difficult economic times like these.

My first tip was:

(Go here, if you want to read or reread this post.)

Recently, I’ve spoken to two clients about tools they purchased in the beginning of the year that they still haven’t used.

In fact, they haven’t even set them up so they can be used. What's even crazier is that this is not uncommon.

Many entrepreneurs purchase tech solutions but fail to implement them.

And, they just keep paying renewal fees because they think, “Oh, I will get to this soon and once I do, it’s going to transform my business!”

I get it. I really do.

I have thought this myself and made the mistake of purchasing a solution that I never used, confident in the knowledge that when things calm down, I’d get right on that.

Of course, things don’t slow down. Or, if they do, we've got other priorities, like drumming up business, to occupy our time.

Last year, I shared that I was evaluating my current tech and newer solutions to automate tasks and streamline expenses since I was also in the process of re-doing my website.

I spent quite a lot of time evaluating demos and/or signing up for free trials of several ‘all-in-one’ Customer Relationship Management, Sales, and Marketing platforms.

What I found was that for the most part I felt overwhelmed by the design, onboarding experience and upkeep needs of these types of tools.

So, what did I do? Nothing.

I opted to make the tools I already use in my business and know how to manage work just a little bit harder for me.

Is this the ideal solution, probably not. Is it the best solution for me now and for the money and time I have to invest? No doubt.
​

🎁 So, to help you with a tech audit of your own—and, as an early holiday gift to you—I’ve created this handy little Business Tech Needs Evaluation form.

It's available to you for free (no strings attached, not even your email).
​

> Follow the instructions on the form to identify any tools that need to be replaced, canceled, or combined.

> I recommend an audit like this twice-a-year to stay on top of tech solutions and expenses.

Do me a favor: If you use my form and it helps you, or you have ideas for how to improve it, send me an email. I'd love to hear from you.

Until next week, remember that technology should make your life easier not harder.
If it’s a struggle or steep expense to onboard or upkeep, then it’s not worth the investment—at least not now.

PS - In case you missed it, last week I pondered the question, Is All PR Good PR? (Hint, hint, it's not)

Sharing is caring. Please feel free to pass this message on.

Your success is our strategy!

No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here.
​To completely unsubscribe from all future communications, please opt out below.