I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
The Right Tools
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Last week, I spent about an hour digging out my mom's driveway with the heaviest shovel ever made—one with a long, solid wooden handle and rusted, chipped and partly bent blade. It's a leftover from when my dad used to handle our snow removal, so we're talking probably a couple of decades old. It got me thinking how important it is to have the right tools for the job and how much harder a job becomes when you're using tools that don't fit the need or you. That old shovel made a tough job tougher not just because of the condition it was in but because it was too big and heavy for me. I often hear from entrepreneurs looking for a silver bullet solution for multiple needs in their businesses. I also know many that have invested in products or services that they never or barely use, and I can honestly say that that's happened to me, too. My advice for finding tools and service partners worth investing in is:
It's also really helpful to ask others for recommendations and referrals. I'm always happy to connect people to resources I think will serve them and their business well, so don't hesitate to reach out if you're in the market for support. Until next time... Your success is our strategy! |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry,...
Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed and out the...