I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
The Giving Season
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I know, I know, Giving Tuesday is in the rearview as is Cyber Monday, and Small Business Saturday, and Black Friday. But that doesn't mean we're all done with everything. At least, I'm not. This year, I decided to ignore the tons of messages in my inbox over the weekend and get back in touch with what I truly love about this time of year...and it isn't the great deals. It's the gratitude. If you've been reading my emails for any length of time, then you probably already know I'm a big proponent of gratitude and joy. And, I'm always happy to see scientific research that backs up the positive impacts gratitude has on quality of life and overall well-being. So, this year I'm focusing on what I'm calling "going for the Win-Win-Win." What's that, you ask? Here's how it works: I'm asking my loved ones if they have a nonprofit or a small business I can support on their behalf in my effort to make each of my hard-earned dollars count toward something truly meaningful for me, my loved one, and an organization or business that appreciates and can use the support. Win-Win-Win! Toward that end, I want to put a nonprofit I love on your radar for your holiday shopping and support this year: Girls On Fire Leaders (GOFL), founded by my friend Eileen Flannigan. This year Eileen has created a giving store full of unique items and experiences all centered around wellness and peace of mind. You or your loved one receive(s) your purchase, and this amazing organization receives your purchase price as a donation. As a result, your purchase is also 100% tax-deductible. I mean, that's a pretty sweet deal all the way around and a great example of Win-Win-Win! Girls On Fire Leaders is truly a small nonprofit doing mighty things on a shoestring— just like so many other nonprofits and small businesses worthy of support. Together, I believe we can reclaim the true meaning of the season by substituting giving stuff with giving impact, so everybody wins! If you haven't already, I hope you'll join me. P.S. Why not give yourself or an entrepreneur you love the gift of support with a 1-on-1 Partner-On-Demand session? Your success is our strategy! |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
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Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry, a canary in...
Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...