I was recently asked what’s the biggest obstacle entrepreneurs face that keeps them from true success.

It’s a question I’ve been asked in one way or another many times. Every time in the past I’d answer that it’s a lack of understanding how marketing, sales and pricing work together to drive profitability.

I still believe that’s a huge obstacle.

But what I said this time is something I’ve realized over this pandemic year—that the biggest obstacle is a lack of faith.

I don’t mean that entrepreneurs don’t believe in the validity of their idea or business concept. I mean they don’t believe in themselves enough to overcome fear—fear of failure, fear of rejection, fear of looking foolish, fear of not being worthy or good enough or simply enough.

And, that lack of faith is an insidious thing, whispering in the ear, talking trash and casting doubt, driving small actions and small thinking and safe bets.

Every single successful entrepreneur I know and have met fails over and over again and learns from each failure, experiences rejection and just keeps putting themselves out there, risks looking foolish and is the first to laugh at themselves, feels unworthy at times and seeks out evidence to the contrary.

The biggest changes my clients and students have made this year are all due to faith in themselves being sparked by our work together.

When you live in that faith you have the courage to make bold moves and strategize from a place of strength and confidence. And, that's when a good entrepreneur becomes a smart, savvy business leader navigating a path to success after success.
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If any of this sounds familiar to you, then we should definitely talk.

IT'S SPRING! Go out and smell the daffodils!
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PS - If you missed it, last week I talked about how FREE Is a 4-Letter Word.
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Your success is our strategy!