I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Setting a New Course
|
At the end of each class I teach for NYC's Small Business Services I encourage students to complete an evaluation that helps me understand, among other things, their biggest 'aha' during our time together. Overwhelmingly, students share that the session I lead and the individual advice I provide on pricing is truly eye-opening and transformational. Here are some of the recent comments: "The discussions around not pricing your products and services correctly and including your time in your financial projections were the most salient topics for me."
"What especially resonated with me was when Lauren said, 'If you keep having to reduce your pricing, you are targeting the wrong market.'" "I had a few aha moments but I’d say, my pricing format and how I can raise my prices but still retain existing customers."
As I set an intention for the next few months to launch my first Easily Said & Done course, I'd love your input. To help ensure I'm investing my time wisely and giving you what you truly want and need... Please click on whichever response is appropriate:
Until next time, PS—Last week I explored Working for the Sharing is caring. Please pass this message on. Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry,...
Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed and out the...