I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
On-A-Mission Formula
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I'm past the halfway mark of the business growth class I'm teaching for New York City's Small Business Services and the most popular online class discussion by far is in response to our very first session and assignment, namely Crafting a Purpose-Driven Mission Statement. The truth is most entrepreneurs get trapped into thinking their mission statement is meant to articulate what they do and for whom they do it. Here's what that might look like: We create handcrafted toys made from natural, non-toxic materials for babies on up. But that's not a mission, that's a description. Here's what that same mission looks like using my simple fill-in-the-blank On-A-Mission Formula that puts the emphasis on impact and purpose while also communicating what the company actually does: We're on a mission to ensure our children inherit a cleaner, safer world and are healthier when they do by handcrafting toxin-free, sustainable toys children of all ages can play with, learn from, and love for years to come. Which company are you more interested in exploring or even purchasing from? Listen, the world today needs more entrepreneurs who dare to align profit with purpose, who understand that the biggest impact often starts with the clearest vision and mission. So, what change are you here to create through your business? Your answer to this question isn't just your mission – it's your legacy in the making. Why not take some time to try out the formula for yourself. Just fill in the WHAT, WHY, and HOW: WHAT is your big impact
WHY is the reason it matters
HOW is the method you'll use to make it happen
Remember, your mission isn't just any old statement – it's your business's heartbeat and compass, serving as a touchstone for you and your audience across all your products, services, offers, and activities. Of course, reach out to me if you need help with this or any other aspect of your business strategy or you just want to share your mission statement and get some quick feedback. Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
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