I'm past the halfway mark of the business growth class I'm teaching for New York City's Small Business Services and the most popular online class discussion by far is in response to our very first session and assignment, namely Crafting a Purpose-Driven Mission Statement.

The truth is most entrepreneurs get trapped into thinking their mission statement is meant to articulate what they do and for whom they do it.

Here's what that might look like:

We create handcrafted toys made from natural, non-toxic materials for babies on up.

But that's not a mission, that's a description.

Here's what that same mission looks like using my simple fill-in-the-blank On-A-Mission Formula that puts the emphasis on impact and purpose while also communicating what the company actually does:

We're on a mission to ensure our children inherit a cleaner, safer world and are healthier when they do by handcrafting toxin-free, sustainable toys children of all ages can play with, learn from, and love for years to come.

Which company are you more interested in exploring or even purchasing from?

Listen, the world today needs more entrepreneurs who dare to align profit with purpose, who understand that the biggest impact often starts with the clearest vision and mission.

So, what change are you here to create through your business? Your answer to this question isn't just your mission – it's your legacy in the making.

Why not take some time to try out the formula for yourself.

Just fill in the WHAT, WHY, and HOW:
​We're on a mission to [WHAT] and/because [WHY] by [HOW].

WHAT is your big impact

• This isn't about what you sell – it's about the transformation you're creating in the world.
  ​Your "What" is the beacon that will attract your target audience(s) and command their attention.

WHY is the reason it matters

• This isn't who you help but how helping them opens up opportunities that would not exist otherwise.
  ​Your "Why" speaks to the deep transformational shift your audience desires for themselves, their loved ones, or their businesses.

HOW is the method you'll use to make it happen

• This is where purpose meets practicality with a brief overview of what you sell and for whom.
  ​Your "How" is a teaser inviting your audience to explore your business more deeply.

Remember, your mission isn't just any old statement – it's your business's heartbeat and compass, serving as a touchstone for you and your audience across all your products, services, offers, and activities.

Of course, reach out to me if you need help with this or any other aspect of your business strategy or you just want to share your mission statement and get some quick feedback.

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Until next time,

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P.S. Last week, I urged you to get in on the Consumer Power Play happening around the globe.

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​ Lauren is a true gem. Her realistic approach to business is something every owner needs to elevate their business to the next level. She's such an amazing coach! Elesia Forgie, Owner, Sunflower Laundromat Elevate YOUR business TODAY!

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