Did you know when someone Googles you, your LinkedIn profile is the first result listed?

That means, like it not, you need a compelling profile even if you're not really active on the platform.

Sophie Lechner, founder of The Magnet Model, is a LinkedIn expert and frequent guest in my classroom. Here are her tips for creating a magnetic profile that attracts your ideal customers and instills trust and a powerful desire to work with you.

1. Use the valuable real estate of your banner​
   That big image at the top provides an amazing opportunity to deepen your brand recognition and promote your work and credibility. Feature your logo and tagline at minimum, but consider highlighting your speaking experience or book(s), with a clean, uncluttered design.
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2. Invite engagement with your photo
   ​Evidence shows that not including a photo has a considerable negative impact on engagement. With 80% of LinkedIn users on mobile, make sure your face fills the space and looks friendly and inviting.
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3. Put your headline to work
   ​Leverage this highly visible content to promote who you help and how in an enticing and intriguing way. While you have 219 characters, it's the first 40 that people see when you comment, so spotlight your impact upfront.
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4. Create and deepen affinity with your About Section
   ​This is an opportunity to tell your story in a way that establishes emotional connection so include:
   > How you deliver real results for your clients
   > Your mission & vision
   > Your unique value proposition and why you're passionate about what you do
   > Testimonials or short quotes from happy customers
   > A call to action, such as directing them to a resource in your Featured Section
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5. Establish authority through your Featured Section
   ​Showcase content that builds credibility with your audience. Think of it as your mini-portfolio: what do you want to show people who are new to you: videos, posts, testimonials, website, lead magnets, etc.
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6. Validate your expertise and results with Recommendations
   ​Don't overlook the impact of recommendations, even the ones from old colleagues can provide helpful context and legitimacy that positively impacts customer perception. Ask your connections to focus on their transformation and the value they experienced.

By maximizing the impact of every aspect of your profile, you establish a deep sense of trust with your ideal audience and motivate them to engage with you on and off the platform.

I can attest to that! My profile has delivered clients I would not have otherwise met.

So, if your profile could use some work, I encourage you to download Sophie's no-cost Fill-in-the-blank Template for your About section and to reach out to her for a complimentary Profile Audit.

Until next time,

P.S. Last week, I had Mr. Rogers, with the help of AI, ask Won't You Be My Client?​

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