I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Like a Fish to Water
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I recently saw my nephew, who'll be 10 soon, and offered to teach him how to dive this summer. Between my freshman and sophomore years of college, I was a day camp counselor for a troop of 8-year-old kids, many of whom I taught to swim or dive during our time together. I love swimming and really enjoy helping kids overcome their fears and learn what I believe are necessary life skills in the water. But, honestly, that moment when they get it, and they get that they are actually doing it—it's just the sweetest thing. It's like learning to ride a bicycle. There is joy and freedom and such pure magic in it. My nephew is thinking it over, which is, of course, his prerogative. He loves swimming now, but it took him a while to even get into a pool when he was younger. So, I know he's deliberative by nature. My conversation with him reminded me of one I had recently with a prospective coaching client. She needed time to think things over, which was fine by me. When she finally came back to me and signed on, she said, "Lauren, I really appreciate that you gave me the space I needed to make sure this is the right decision for me." It was a great reminder that not all sales happen in the moment or on my timeline. In fact, sometimes, like in this instance, not making the sale is what makes the sale. Last year, I told a potential client that I wasn't sure I was the right fit for her needs and suggested I connect her with someone I knew who might be more appropriate. She flat-out told me I was wrong. She said, "Actually, I think you're exactly who I need and, more importantly, who I want to work with." The funny thing is, she was dead right. I guess the point of all this is to say, don't get too caught up in trying to make the sale, preparing for those objections, and sweating over the pricing conversation. Focus on showing your prospects who you are and on demonstrating both your value and your vibe. More often than not, the right ones will choose you because, well, there really is no other choice. Until next week, remember, learning new things can be a ton of fun. You just need to find the right teacher. PS - Want some personalized support with your sales strategy? Let's talk. P.S.S. - In case you missed it, last week I told you to Slide into those DMs. Sharing is caring. Please pass this message on. Your success is our strategy! |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
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