I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Know. Like. Trust.
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Last week, one of the "purls" of wisdom I shared was about needing to keep challenging myself. If you missed it, find it here. So this year I'm challenging myself to approach my year-in-review and 2022 planning differently. Not familiar with the Know-Like-Trust Principle? You probably are and just don't realize it. Know: This is how you generate awareness for your business. Like: This is how you attract your target market and get them to engage with your business. Trust: This is how you transform prospects into loyal customers. Know, Like, Trust is what branding, marketing, and sales all boil down to. Instead of my usual year-in-review analysis and new year planning, I'm organizing my sales funnel into these three categories. This should help me understand what's working and what needs work. I've also been thinking about this related trio, which I learned about this year from online education guru Danny Iny: Know. Understand. Believe. Know: What do people need to know about what you do to be interested in learning more? Understand: What do people need to understand about what you do to recognize its value to them? Believe: What do people need to believe about what you do and themselves to make them hungry for the value you deliver? This is a great prism through which to create and evaluate messaging. So I'm working that into my assessment, too. I'm not saying you need to join me and do what I'm doing. I am suggesting you take a little time to think about how well your efforts and energies are paying off to accomplish Know, Like, Trust and Know, Understand, Believe with your people. If you celebrate T-Day, then have a great holiday. If you don't, I hope you have a great week. Either way, I'll see you on the other side. P.S. Looking to make 2022 your best year yet? Let's talk! (There's no cost or obligation.) Your success is our strategy! |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
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Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
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