I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Know. Like. Trust.
|
Last week, one of the "purls" of wisdom I shared was about needing to keep challenging myself. If you missed it, find it here. So this year I'm challenging myself to approach my year-in-review and 2022 planning differently. Not familiar with the Know-Like-Trust Principle? You probably are and just don't realize it. Know: This is how you generate awareness for your business. Like: This is how you attract your target market and get them to engage with your business. Trust: This is how you transform prospects into loyal customers. Know, Like, Trust is what branding, marketing, and sales all boil down to. Instead of my usual year-in-review analysis and new year planning, I'm organizing my sales funnel into these three categories. This should help me understand what's working and what needs work. I've also been thinking about this related trio, which I learned about this year from online education guru Danny Iny: Know. Understand. Believe. Know: What do people need to know about what you do to be interested in learning more? Understand: What do people need to understand about what you do to recognize its value to them? Believe: What do people need to believe about what you do and themselves to make them hungry for the value you deliver? This is a great prism through which to create and evaluate messaging. So I'm working that into my assessment, too. I'm not saying you need to join me and do what I'm doing. I am suggesting you take a little time to think about how well your efforts and energies are paying off to accomplish Know, Like, Trust and Know, Understand, Believe with your people. If you celebrate T-Day, then have a great holiday. If you don't, I hope you have a great week. Either way, I'll see you on the other side. P.S. Looking to make 2022 your best year yet? Let's talk! (There's no cost or obligation.) Your success is our strategy! |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, Last week we had the first tornado warning in Manhattan and the second in New York City that I can recall. There was horrible air quality from the Canadian wildfires as well as torrential rains with their accompanying flood warnings the week before. Right now, Spain and France are suffering devastating wildfires and heat waves. I've written before about disaster preparedness, but I really want to drive home the need to think about and plan for the potential impact of natural or...
I promised I'd share some AI wins after bashing on it for the last couple of months, so here goes. An old client of mine runs a wine shop in Brooklyn. She's got some help but she's largely a one-woman show. She's been using Monday's AI features to help her analyze and manage her inventory and understand seasonal sales trends to purchase more smartly. She had to level up her investment and hire someone to help her set up the AI agents she needs but feels it's been money well-spent. Another one...
There are lots of thoughts spinning around in my brain at any given moment. Maybe you can relate. We're kind of living in whirlwind times where information is coming at us incessantly; it's like being caught up in a tornado. There's just no way to catch your breath and really marinate on anything for too long. So here are a few things I'm trying to give a little bit more thought and attention to these days: What impact will Pope Leo's AI encyclical have on governments, tech leaders, and...