Ignorance Isn't Bliss


Recently, we hired two different service providers to come to mom's house and fix the same problem. The sink in the basement into which the washing machine empties wasn't draining properly and threatened to overflow and cause a flood.

The first provider is a licensed plumber who comes with his assistant and the two spend several hours working on the repair.

They admit they're not 100% certain why the sink is stopped up, but they replace the trap (the U-shaped pipe beneath the sink) and the sink drains and appears to function without issue.

Problem solved.

It took both time and materials and the not-so-insubstantial fee reflects that.

A week later the same thing happens when mom does laundry. Plus, now water from the kitchen sink, which is directly above, is leaking into the basement sink, too.

Mom decides to call a service provider who is more of a handyman than a plumber, but who has fixed both plumbing and non-plumbing issues for her in the past.

She's used this guy for many years. He remembers when my dad was alive and talks fondly about jobs he did for my parents over the years. There's history here.

When he comes he does two things: He pours Drano down the sink and while waiting for it to do his work for him, he disparages the work of the licensed plumber. 🚩

The Drano does nothing.

He then arranges to return by 10AM two days later with the appropriate equipment and snake the main water line and replace an additional piece of pipe that he believes the licensed plumber should have replaced.

He can't promise this will solve the problem.

He doesn't know why the kitchen sink is draining into the basement sink, but it's an unrelated issue.

I ask if it's possible the plumber left a valve partially open, causing the kitchen sink issue. He dismisses me saying in slightly less insulting terms that I don't know what I'm talking about. 🚩

Fifteen minutes after he returns (an hour later than promised 🚩), he tells us it's all fixed.

He turns the water on in the kitchen and mom and I follow him to the basement to see an empty sink with the water running full blast down there as well.

He turns the faucet off and no water is leaking from the kitchen sink, which is still on upstairs.

Hurray, maybe it's actually fixed this time!

It's clear in fifteen minutes he neither snaked the main line nor replaced the pipe he planned to. So, I ask the guy what the problem was and what he did to fix it.

He tells me, "I can't explain it to you. It's just magic." 🚩

We go back and forth and I leave saying, "I understand you don't want to tell me because if it happens again we'll have to call you to come back, but that's a lousy business model. And, trust me, I do know what I'm talking about when it comes to business models."

Mom stays behind and continues to try and get him to tell her what happened and what he did.

It ends in a yelling match and my mom storms upstairs and says to me, "I'm never hiring this guy again."

When the guy is set to leave he proceeds to try and get me to agree with him that my mom is unreasonable in wanting to know the specifics of the job. 🚩

Of course, I don't agree with him.

I tell him, "Listen, I know you're trying to protect your business but this is not the way to do it. Your customers have a right to understand the work you performed in exchange for the fee you charge."

We agree to disagree just so he'll leave because both mom and I have had enough.

The whole incident underscores how important it is to find the right balance between full disclosure and protecting one's intellectual property.

While you never want to give away trade secrets, you also don't want to alienate your customers by keeping them in the dark about what goes into your particular brand of sausage (so to speak).

Some clients may only care that a problem gets fixed. Others may want to know every single paper clip and post-it note you used to fix it.

It can be a delicate dance to find the right combination of transparency and safeguarding your proprietary knowledge.

At no point, however, would I recommend keeping clients hostage to your business by withholding critical information. In the end, this breeds distrust and possibly even hostility as in the case above.

If you want a better strategy to keep clients happy and on the hook, then let's talk.

Until next time,

​
PS – In case you missed it, last time I asked and answered the age-old question Does Size Really Matter?

​
​

Sharing is caring. Please pass this message on.

Your success is our strategy!

​Update your profile.

No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here.
​
To completely unsubscribe from all future communications, please opt out below.

Easily Said & Done

I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?

Read more from Easily Said & Done
Title: Is It a Feature or a Bug? Subtitle: The AI Conundrum

Hi Reader, Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry,...

Title: The CEOs Are Beefin'; Subtitle: How Burger King ate McDonald's lunch!

Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...

Title: Living In the Now and Then; subtitle: Is harder than it sounds

This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed and out the...