I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
I Gotch You
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Last week a client picked my brain about how to follow up on a warm introduction she received from a former colleague. She was worried about blowing the opportunity, which is understandable. I assured my client that she was already doing a great job in her sales communications as her instincts were really strong in this area. Then, I suggested we review the language her former colleague used to describe her firm and the reason her connection would be interested in the introduction. This is important as you want to build on the foundation laid by your referral source in a way that is relevant to the other party. Once we walked through the introductory email, I asked my client what she thought was the best response. And, we talked through the language of the email she would send. As a result, my client realized that rather than sending a link to the firm's portfolio, as she initially planned to do, she should offer to walk the connection through that portfolio in a virtual face-to-face. YES! In sales, always ask for what you really want—in this case, it was that meeting—you can always negotiate down from there, but you can't negotiate up. The best thing for me was the look of relief and satisfaction on my client's face. I knew she had this. But, now, she did, too! Is there anything better than realizing you actually know what you're doing? The truth is, like so many small business owners and entrepreneurs, my clients regularly benefit from having a sounding board, an objective opinion, and someone to help map out how to get them where they want to go. It makes a world of difference to their businesses and, even more importantly, to their belief that they can actually be successful entrepreneurs and leaders. That's exactly why I created my Partner-On-Demand services—So no one has to go it alone! And, I'm absolutely jazzed that for the first time ever I'm offering a secret sale to my mailing list for one week only, starting tomorrow. Look for my email with more details coming to your inbox Friday morning. And, if you missed my advice on acquiring valuable real estate in your audience's brains, you can find it here. Your success is our strategy! |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, Something I've been enjoying of late are multiple influencers showcasing the limits of ChatGPT and the like. One guy asks it some pretty basic questions, such as to name a number between one and one hundred that includes the letter 'a.' (Spoiler alert: there aren't any). ChatGPT lies to his face over and over again. Another one provides examples of business fails due to AI. Some are pretty extraordinary. But here's the thing, this isn't just a harmless gimmick, it's a warning cry,...
Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed and out the...