This weekend I kind of went down a rabbit hole. Not on social media, but on something my friend and online consultant Leah Albrecht said to me on a call we had last week.

Leah met with entrepreneurs over the past several months, looking to understand their website launch issues and challenges.

Here's Leah's main takeaway from her research:

People are so overwhelmed with the technical options and considerations that they don't even get started.

I can absolutely relate to that!

Can you?

The condition that Leah describes is a perfect example of decision paralysis, which apparently has become much more prevalent through the pandemic.

Which makes sense.

We have all these new decisions to make every day, big and small, the consequences of which can be life-altering.

And that's how something like your business website, your sales page, your lead magnet, and a ton of other business decisions can feel—monumental, especially in light of so much uncertainty.

So, here's something I've been trying to put into practice lately when I find myself dragging my feet about a critical decision—or, more likely, procrastinating by pretending to be too busy with other things to focus on it now.

I take a step back and ask myself: What do I need to make this decision easier?

• Sometimes it's more information.
• Sometimes it's clarity around my own needs.
• Sometimes it's the prioritization of what's most and least important to me.
• Sometimes it's something else.

Have you ever been to a restaurant with a ginormous menu, like a diner?

Rather than flipping through the pages and feeling overwhelmed by everything that sounds good or I might like or I've liked in the past, I'll close the menu, close my eyes, and concentrate on what I actually feel like eating, filling in as much detail as possible.

Then, when I open the menu up again, I can narrow my options and make a choice I know is right for me.

This is like that!

I'm eternally grateful to my own web consultant for helping me wade through all the considerations that had stopped me from starting sooner.

More importantly, we worked together to create a plan of attack. And, she refocuses my attention on the tasks at hand whenever I start to spin out or feel stuck.

I realize not everyone has the budget right now to hire someone to support them.

So, if you're thinking about a new website in 2022, check out Leah's new program Website Essentials Blueprint, which kicks off in January. She's offering a great deal for her inaugural group, so it's truly affordable. And with only 12 people max, you're sure to get the support you need.

We're heading into the last two weeks of the year— let's make 'em count.

P.S. Partner-On-Demand sessions will look great under the tree this year!

P.P.S. Last week's message presents another way to limit the impact of decision paralysis. If you missed it, check it out.

National Small Business Week Awards Nominations

There are a lot of categories, so if you want to nominate yourself, your team, or a small business you love, check out the guidelines and get busy. The deadline is January 11th. Click here for more info.

Your success is our strategy!