I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
The Way the Cookies Crumble
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Hi Reader, By now, we’re all familiar with web cookies and clicking those little boxes giving our consent to be tracked when visiting virtually any website. But did you know that cookies will be disappearing and have been for the last 5 or 6 years? Well, not all cookies, but some pretty important ones. Ever since the EU passed the GDPR (General Data Protection Regulation) in 2018, certain types of cookies have been disappearing. The first thing to understand is that there are two kinds of cookies or tracking that happens:
First party cookies aren’t going away any time soon, because they’re incredibly valuable to organizations, businesses, and even governments in understanding their audiences. Third party cookies, however, have been kinda-sorta going extinct for a while. Almost all major browsers have blocked, or enabled easy blocking of, these cookies over the last several years with one very behemoth exception. If you guessed Google, you’re spot on. Google has continually delayed its plans to get rid of cookies year-over-year. The problem is, what to put in its place so Google doesn’t suddenly lose a huge revenue stream and probably more than just one. Recently, Google announced, yet again, that it plans to phase out third party cookies in 2024 while it works to develop their replacement. Here’s why all of this matters to us not just as consumers but as business owners, too:
And, here's something else that might give you some food for thought... If, like me, you've noticed everyone seems to have an app they're steering you to use, this is because it's a lot easier to collect first party data via an app than a website. While it’s unclear how Google will replace third-party cookies, the growing movement against large-scale, Internet-wide tracking does mean it may be easier for small businesses to compete with larger companies that typically have deeper marketing pockets. Only time and Google will tell. Until next time, Even a little bit curious to learn how to drive profitability with your pricing? Please click here to take share your thoughts with me. Sharing is caring. Please pass this message on. Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed...
Honestly, I was going to writing about something else for my first missive of the new year, but I don’t want to add my voice to those trying to normalize what is not normal. I don’t know about you, but it’s very hard to shut out what’s going on and focus on my to-do list these days. Especially, when every item seems trite and pointless against the much larger issues hitting the news feeds multiple times a day. It’s more than a lot. It’s way too much. So today my message is simple: Take care...
Right now, there's a consumer 'blackout' movement afoot to, basically, stop buying stuff for the entirety of the Black Friday weekend from corporations. This isn't just happening in the USA, but also in Canada, as a way to protest the current economic climate and policies that are making the wealthy wealthier and squeezing every penny out of the rest of us. Don't forget, there's still active consumer protests against Target, Home Depot, and Amazon, among others, as well. In other words, it...