Last week I attended a virtual conference and probably the most impactful session wasn't during the regular schedule, but given as a bonus.

The session was all about how to avoid burn-out while continuing to learn and innovate in your business.

A few weeks ago I shared my passionate plea for No More Hustle Culture, so as you can imagine this session really struck a chord with me.

And, I wasn't alone. When asked to name the single biggest takeway from day one of the conference, a majority of the 360+ attendees referenced that bonus session.

So let's talk about what we learned.

The talk referenced the work of We Are Content CEO Michelle Falzon. I had never heard of Michelle or her company, so don't feel badly if you haven't either.

The speaker laid out Michelle's process of avoiding burn-out while continuing to do the critical things we need to do as business owners, specifically create and deliver new things to our audiences.

Michelle's process is based upon her deep research into the neuroscience of how we learn, process, and apply information, and how we perform at our best.

Perhaps, you can also see why this resonates with me so much. I'm a bit of a nerd when it comes to this area of science and its counterparts in psychology.

In any case, here's my map of what I'm calling the Learning-to-Launch Cycle, inspired by my takeaways from the session and what I learned about how to keep my business humming along while avoiding the big B—burn-out:
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Why I like this approach so much is that learning and doing are punctuated by periods of reflection and rest, which not only helps us replenish our physical and mental energy but also keeps us continually operating from a place of passion, excitment, and purpose.

One thing to point out is that it's as important to celebrate your creations, your work, your efforts as it to celebrate your accomplishments, successes, and outcomes.

So, even if you don't have the launch you hoped for, launching something new into the world is still worthy of celebration.
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What do you think? Does this strike a chord with you, too?

Can you see how building in the space and time to process, ruminate, celebrate, and recover can make you happier, healthier, and more productive in the long run?

We're in a reflective time of year, so maybe let this sit and percolate as you strategize for how you'll change things up in the new year.

Until next week, consider this golden nugget from business guru Jim Rohn: Your life doesn't get better by chance, it gets better by change.​
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PS - If you missed it, last week I recommended You Do You this holiday season.

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