I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Attraction Traction
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I went to a very interesting webinar last week and I really liked the way the presenter, Jennifer Diepstraten, broke down marketing and sales into 4 key activity types:
Like me, you're probably aware of 1, 2, and 3. But, what about 4? 1, 2, and 3 are how you're attracting your ideal clients and establishing residency in that critical real estate in their brains where you're the go-to expert at what you do. So, when they're ready to solve their problems, you're the obvious choice to help them. And that's pretty much what selling through attraction-based marketing is. When you've got the right attraction marketing strategy, you don't need to sell. You're educating your prospects, supporting them, and showing them how to get the help they need when they're ready to alleviate their pain, surmount the obstacles standing in their way, and achieve their most meaningful goals. The beauty of it is that they come to you rather than you chasing after them. So, what are you doing to attract the right people to your business, and how's it going? Right now is a great time to evaluate your attraction formula to build an engaged community of ideal customers eager for what you offer. Some things to look at are your:
Want some help auditing and setting a plan to increase your attraction traction? Schedule some time on my calendar. Your success is our strategy! |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
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Have you seen the video of McDonald's CEO Chris Kempczinski trying to promote the new Big Arch burger ahead of its March 3rd launch? How about any of the many, many videos or memes negging on it for a host of reasons, including how Kempczinski refers to the burger as "a delicious product" or his failure to take a real bite of it, seeming almost disgusted by it. To me, there are three great marketing stories going on here. 1. Going Viral Isn't the Goal Yes, there is such a thing as bad PR and...
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