I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
The Algorithm Is Gonna Get You!
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I want to admit right upfront that I am a novice when it comes to the topic of Search Engine Optimization (SEO). Yet, it's a topic that comes up often enough in classes I teach and even coaching conversations I have with prospects and clients. To be honest, I'm old enough to remember when the internet was new and shiny and populated almost exclusively by glorified brochures. I've been creating websites and web content for well over 20 years—since before the turn of the millennium (ouch!)!! Recently, I'm intrigued by the chatter about the decimation and eventual demise of SEO. While many factors are cited for this, a lot of it points to AI (doesn't everything these days) and Google's attempt to reduce spammy search results. Again, not an expert, but reading and listening to a bunch of folks who are, reminds me of some pretty sage advice I received almost 15 years ago—at the start of my own entrepreneurial journey—from a digital marketing conference I attended. Basically, it boils down to this: Google ranks individual pages not entire websites. If you want your content to capture eyeballs, here's what you do:
No matter how Google, et. al. tinker with the algorithms, which they seem to perpetually do, your digital strategy should be built on the cornerstones of your business strategy—
SEO strategies may change or cycle, but some things in business remain timeless and true. In other words, don't let the latest and supposedly greatest online tactics distract you from the stuff that really matters to your prospects, your purpose, and, ultimately, your bottomline. Until next time, PS - If you missed it, last week I explored evidence that Mind Literally Over Matter is a science-backed reality. Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed...
Honestly, I was going to writing about something else for my first missive of the new year, but I don’t want to add my voice to those trying to normalize what is not normal. I don’t know about you, but it’s very hard to shut out what’s going on and focus on my to-do list these days. Especially, when every item seems trite and pointless against the much larger issues hitting the news feeds multiple times a day. It’s more than a lot. It’s way too much. So today my message is simple: Take care...
Right now, there's a consumer 'blackout' movement afoot to, basically, stop buying stuff for the entirety of the Black Friday weekend from corporations. This isn't just happening in the USA, but also in Canada, as a way to protest the current economic climate and policies that are making the wealthy wealthier and squeezing every penny out of the rest of us. Don't forget, there's still active consumer protests against Target, Home Depot, and Amazon, among others, as well. In other words, it...