I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
A New Tattoo
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I recently started reading Rebecca Frost Cuevas's Course Design Formula® , which I recommend if you're currently offering courses or workshops or are interested in doing so. Rebecca is the Founder and CEO of Learn and Get Smarter, Inc., and is a leading online learning education consultant and trainer for experts and entrepreneurs. Here's the thing I really love about Rebecca's process and strategy, it's not just for courses. I always say that marketing is education and that you have to keep educating your prospects and customers throughout their journey with you. I'm excited to share Rebecca's process for crafting an effective lead magnet—a free resource you offer your audience in exchange for their information—based on her winning strategy. When done right, a lead magnet not only grows your email list but also showcases your expertise and gives potential customers a "quick win." Since you want the message in your lead magnet to stick, think of it as a “TATTOO.”
Need help? Download Rebecca's Strategic Lead Magnet Worksheet today. There's absolutely no email or registration required to access it. You may also want to check out Rebecca's blog post on using her Course Design Formula® to structure your entire business! When you've got your new lead magnet ready to go, feel free to share it with me. I'd love to see what you create. Until next time, PS - In case you missed it, last week I shared a Worth-y Endeavor. Your success is our strategy!No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
Easily Said & Done
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, This fall my mom was diagnosed with mild-to-moderate dementia. While sad, it did not come as a surprise. It's one reason I sold her house and we moved in together late last summer. At first, I planned outings to the Y and other senior programs, scheduled visits from family and friends, coordinated physical therapy appointments, and designed little daily activities to keep her engaged and stimulated. This winter it's gotten harder and harder to get mom out of bed let alone dressed...
Honestly, I was going to writing about something else for my first missive of the new year, but I don’t want to add my voice to those trying to normalize what is not normal. I don’t know about you, but it’s very hard to shut out what’s going on and focus on my to-do list these days. Especially, when every item seems trite and pointless against the much larger issues hitting the news feeds multiple times a day. It’s more than a lot. It’s way too much. So today my message is simple: Take care...
Right now, there's a consumer 'blackout' movement afoot to, basically, stop buying stuff for the entirety of the Black Friday weekend from corporations. This isn't just happening in the USA, but also in Canada, as a way to protest the current economic climate and policies that are making the wealthy wealthier and squeezing every penny out of the rest of us. Don't forget, there's still active consumer protests against Target, Home Depot, and Amazon, among others, as well. In other words, it...